“When an idea reaches critical mass there is no stopping the shift its presence will induce” –
Courtesy – Marianne Williamson
Your Fitness Club (YFC) is the culmination of long years of preparation, contemplation and a thoughtful approach. Established in September’2009 with an aim to provide friendly, comfortable and well maintained fitness facility at an affordable expense, YFC is a known name in the fitness circles today.
As the founder, innovator and spearhead of Your Fitness Club, Mr. Sayyed Rizwan has been a true source of inspiration and motivational light for the YFC team. Sayyed has been instrumental in utilizing his extensive experience in the development & management of fitness clubs and astute sense in the successful establishment of YFC. What today has made YFC one of the most conducive fitness facilities for end users is the meticulous approach of its director, who is an able task master & a strategic planner.
Established a couple of years back in September’2009, the operational value of YFC revolves around end user satisfaction. The company was created with an understanding to make quality fitness service available to common masses through an affordable & no frills attached facility that can improve their quality of life with varying fitness levels & better health.
With an understanding that fitness is an experience of the body & mind, YFC works towards creating an atmosphere that can offer a perfect balance between you and your fitness. YFC is the doorway to a journey towards the attainment of fitness goals through small changes made in the body under the able guidance of YFC’s fitness & nutrition experts.
“In the span of two years we have six operational clubs in India and planning to capture the Indian market by 2015.”
What Sets YFC Apart…
The fitness industry being a booming industry, there are several major players who have been providing users with fancy fitness facilities & expensive gym equipments. While most of these bigger players have higher overhead costs & longer return of investment, YFC sets itself apart by keeping its overhead costs to a bare minimum & offering customers with quick, convenient & affordable workout, that too in a state of the art fitness centre minutes from their home.
Keeping in line with the lifestyle of the current times, YFC offers its customers with a value-driven concept, whereby members have the convenience and flexibility of a member-friendly policy instead of a contract. In addition, the centre ensures affordable & quality fitness service to its members by providing in house training for the fitness trainers and keeping them abreast to the changing trends of the fitness industry.
Benefits of Going Techno
By introducing technology into business, YFC has been able to create a symbiosis between administration & fitness operation. This in turn has improved the overall operational dynamics of the club. As additional efforts, YFC has created a presence in social networking sites and initiated the inception of E-letter, to open the lines of communication between YFC and its valuable members.
“In the past two years we have learnt and improved through the feedback received from our members and have grown stronger through the challenges that we have faced.”
Marketing & Branding Strategies Initiated
Developed indigenously in 2009, YFC today is one of the most popular brand names in the fitness sector. This nation-wide brand recognition can be attributed to its strong branding strategies including:
- Internal Branding On Gym Floor
- Cross Tie-Ups With Renowned Companies
- Inception of E-Letter
- Inception of Social Networking Sites
However, if it hadn’t been for the innovative marketing strategies of this fitness club combined to its branding strategies, it would never have evolved from a lone fitness centre into a chain of six operational fitness clubs. Few of the innovative marketing strategies initiated by YFC include:
- Campaigns & Promotions in Malls
- Mass Media Advertising i.e. Flyers & Bus Back
- Mass SMS & Emails
- Hoardings & Banners
- Magazine and Newspaper Advertisement
- Fitness Events
As additional efforts, YFC has made use of social media for marketing its brand. With the help of affordable, interactive media like, newspapers, radio and internet, this fitness club has been able to reach out to the masses. The YFC team shares that a major credit for the promotion of its Bhopal branch goes to the Radio. Other media used for creating an interactive base for members include – Facebook, Twitter & LinkedIn.
The Mantra For Brand Success
The secret of YFC’s enormous success lies in its carefully developed branding strategies including:
- PT sales on the floor
- Referrals from the floor and renewals
- Mass SMS & Emails
However, all of this was possible only through service improvement. The team at YFC believes that the best response they have received till date was through their tie-up with Times Deal.com.
“We execute door to door flyers on a regular basis to keep us ahead of our competitors.”
Key Facilities Offered
As an already established brand name in the fitness sector, YFC’s only aim is to ensure its end users with:
- An interactive social networking presence & support
- Regular fitness events
- Affordable & friendly gym user experience
It has not been a cakewalk for YFC to evolve from a sole establishment into a successful chain of six operational fitness clubs. Behind it has gone years of efforts, hard work & dedication to develop a brand name & brand identity that the common mass can relate with. With this same determination, YFC aims at tapping the Indian market & have its branches established in all major & smaller cities of the country by the year 2015. Unlike its local competitors, this fitness chain promises to continue offering its customers with better & healthier environment & state-of-the-art fitness facilities.
To visit the same virtually click http://www.yourfitnessclub.in/
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