Driven by a pursuit of innovation & intelligence in garment technology, Omega Designs, a name synonymous with apparel excellence was established as a Partnership Firm way back in the year 1995. The company has since then been engaged in the business of Manufacturing & Fabrication of readymade garments with specialisation in readymade kids wear, catering to a wide range of Domestic & Export Markets.
From a humble beginning in a small shed in South Delhi starting with an Export Turnover of Rs.12.00 Lakhs in 1994-1995, to becoming a Government Recognised Star Export House in 2009 with State of the Art Modern Four manufacturing facilities/factories in Udyog Vihar, Gurgaon, from where export orders worth more than Rs.50.00 Crores to U.S. & European Markets and domestic orders of around Rs.5.00 Crores have been executed… the journey of Omega Designs has been truly challenging!
About the Founders
Mr. Dilip Dugar, Partner – Mr. Dilip Dugar, has devoted his entire career to the Apparel Manufacturing and Export Business. His knowledge of grass root manufacturing saw him work as the Production Director in a prominent Delhi Based Exporting Company. In addition, he has dedicated over 36 years of his life in the International Marketing of Apparel in various countries in the world while also independently running a reputed buying house for clients in the U.S.A., U.K. & Europe. Besides, Dilip is also successfully running a Govt. Recognised Star Export House for the Past 16 years.
Mrs. Kavita Dugar, Partner – Mrs. Kavita Dugar has devoted her entire career to Apparel Designing & Merchandising. Along her career, she has worked as a Merchandising Head in a leading Gurgaon based buying Agency and has spent over 26 years in designing & merchandising garments in the international apparel markets. Kavita also has her expertise in independently running the domestic retail business of Omega Designs, successfully for the past 16 years.
Marketing & Branding Strategies Initiated
One of the most popular brands owned by Omega Designs is Nauti-Nati. The company shares that a significant branding initiative on their part has been the opening of their own stores across India to promote their own brand of Kids wear. While newspapers have been a reliable means for promoting their products & services, the most reliable media has been the company’s own website – www.nautinati.com
Dilip & Kavita Dugar strongly believe that it is innovation & intelligence that has helped the company diversify its expertise in exporting readymade garments to retailing their own brand Nauti-Nati in domestic market, which achieved a record turnover of Rs.5.00 Crores in the second year of launch in 2009-2010. Being an innovative product, the company has registered its brand Nauti-Nati with Trademarks Authority of India. Mr. Dilip Dugar happily shares that, “The idea for this innovation came from a very young entrepreneur in my son Mr. Shantanu Dugar.”
The Success Story – From Idea to Execution
Launched in the year 2009-2010 with the aim of capturing a substantial share of the kids wear market in India, Nauti-Nati today is a household brand for kid’s wear for both boys and girls in the age group 0 to 12 years. The company started off with the girls range and has recently introduced the boys range in Spring Summer 2011. The products are manufactured by Omega Designs, Gurgaon which has been a pioneer in manufacturing and exporting kids’ and ladies’ branded garments for the past two decades. Its clients include major international brands like Macy’s, Otto, Next, Saks, Bloomingdales and Nordstrom among many others.
The expertise gained by Omega Designs in making high quality garments for these brands, is utilized to the utmost potential in manufacturing Nauti-Nati garments. The company boasts of an extremely professional team of designers who understand the pulse of the fashion industry, taking inspirations from the European markets in making highly creative designs & styles.
Nauti-Nati has its presence in most economically significant parts of the country. Some of the major clients of the company include Shopper’s Stop Ltd., Globus Stores, Jubilant Retail, Chunmun, Petals and many other multi-brand outlets. The company boasts of a tremendous response so far since the sales have doubled in just two seasons. Today, Nauti-Nati is one of the highest selling brands in its category in Domestic Market.
With 500 world’s most renowned machines, Omega Designs has an in-house production capacity of 1,50,000 pcs per month. Each of the factories abide by India’s extensive labor legislation – Anti Child Labor Laws, Pension Savings & Eligibility of Workers for Health Insurance. Infrastructural facilities offered by the company include state-of-the-art sewing & finishing equipment. In order to ensure the availability of only the finest products to its valuable clients, Omega Designs follows the latest TQM techniques with stringent post-production norms. In addition, the designing team is equipped with the latest CAD systems, for enabling them to make the most effective presentations & develop yarn/dyes & prints in line with the changing trends of the season.
Omega Designs specializes in embroidery & prints, knit & woven combinations of garments for kids wear. The washed bottoms are designed with strict emphasis on dimensional stability & hand feel. Special care is taken while designing women’s casuals in order to keep in pace with the cutting-edge trends & fashions.
More than 10 years of strong association has motivated Omega Designs on a growth path where most of the company’s exports are Direct Exports to USA & European Buyers. With a vision to take the lead, Omega Designs plans to raise a gigantic economy of Rs.5.00 Crores in the next one year.
SMEstory helps small and medium businesses to bring out their stories and their journey to the world. It is a stepping stone that can motivate the employees, the customers, the vendors and anybody connected to the company. If you would like your company to get featured on this platform send us a mail at email@example.com
If you are a SME owner and want to be part of our SME JOINUP network do sign up on www.smejoinup.com